Customer Journey Mapping Training Workshops
1 Day Intensive Workshop: Customer Journey Mapping
My 1-day intensive training Workshops are ideal for cx professionals, marketing, sales, customer service, IT and analysts who are looking to develop customer experience capabilities.
The full day training session focuses on mastering journey mapping for customer retention and growth.
Using my ‘Learn-by-Doing’ technique we explore this mapping method to understanding customer behaviour: what customers are thinking, feeling and doing. The session will help you develop your customer-centric skills and the confidence to apply your learnings back into your day-to-day work.
In the Journey Mapping Workshop you will learn how to identify your customers’ unmet needs: their frustrations, service gaps and how to identify new opportunities to increase customer value, brand advantage and growth.
By day’s end you will understand how to:
- Undertake customer interviews
- Synthesise findings
- Empathy map to create personas
- Map an end-to-end customer journey
You’ll find my workshops deliver deep understanding, confidence and the skills to engage stakeholders across the business to turn your goals into customer-centric actions.
Carrie’s Beanies 4 Brain Cancer Foundation with 10% of every booking donated to help raise desperately needed funds.
What attendees are saying
‘Great feedback from my team members, thanks Alex.’ – Department of Education
‘Alex has a great ability to provide context to learning.’ – Sportsbet
‘Great hands on facilitation for participants’ – World Vision
‘Very usable mapping process that I can take back into my workplace.’ – Healthshare NSW
‘The whole process was very effective’ – La Trobe University
‘Super effective! A great introduction to customer journey mapping. I’m keen to do more.’ – EML
Corporate Customer Experience Training Workshops
My Customer Experience Workshops are highly effective in developing your team’s capability in how to start and deliver customer experience transformation.
The Workshops build team knowledge, skills and confidence with the right CX tools to help put the customer at the centre of your business’s decision making.
Based on your business needs, I will partner with you to design a customised half-day to 2-day workshop to deliver an inspiring learning experience for your team.
Included in your CX Workshop is a customer-centric evaluation of your company’s culture and a post workshop consultation to guide the process and overcome roadblocks.
Customer Experience Workshop suggestions:
• Understanding the building blocks of a customer-centric culture
• How to create a customer empathy map
• How to develop a compelling customer vision & promise
• How to identify and map your customer journeys
• How to bring your customer to life across the business
“A huge thanks to Alex Allwood and her team for their patience and valuable customer experience method in the launch of our new tech brand Ntuity. Their dedication to understanding our customer needs and the customer journey and using these insights to design a new digital experience has had an overwhelmingly positive impact on business growth and shift in our team mindset from product-centred to customer-centric. I look forward to expanding on our partnership into the future.”Ntuity