Customer Journey Mapping Training Workshops
1 Day Intensive Workshop: Customer Journey Mapping
These 1-day intensive Customer Journey Mapping Workshops are ideal for cx professionals, marketing, sales, customer service, IT and business owners who are looking to develop their customer experience capabilities.
The Workshops are designed to develop your skills in customer research based journey mapping. This session focuses on developing customer-centric capability and cx tools that you can begin to apply immediately.
In the Journey Mapping Workshop you will learn how to identify your customers’ unmet needs: their frustrations, service gaps and how to identify new opportunities to increase customer value and competitive advantage.
By day’s end you will understand how to:
- Undertake customer interviews
- Synthesise insights
- Empathy map to create personas
- Map an end-to-end customer journey
You’ll find my workshops deliver deep understanding, confidence and the skills to engage stakeholders across the business to turn your goals into customer-centric actions.
What attendees are saying
‘Great feedback from my team members, thanks Alex.’ – Department of Education
‘Alex has a great ability to provide context to learning.’ – Sportsbet
‘Great hands on facilitation for participants’ – World Vision
‘Very usable mapping process that I can take back into my workplace.’ – Healthshare NSW
‘The whole process was very effective’ – La Trobe University
‘Super effective! A great introduction to customer journey mapping. I’m keen to do more.’ – EML
Corporate Customer Experience Training Workshops
My Customer Experience Workshops are highly effective in developing your team’s capability in how to start and deliver customer experience transformation.
The Workshops build team knowledge, skills and confidence with the right CX tools to help put the customer at the centre of your business’s decision making.
Based on your business needs, I will partner with you to design a customised half-day to 2-day workshop to deliver an inspiring learning experience for your team.
Included in your CX Workshop is a customer-centric evaluation of your company’s culture and a post workshop consultation to guide the process and overcome roadblocks.
Customer Experience Workshop suggestions:
• Understanding the building blocks of a customer-centric culture
• How to create a customer empathy map
• How to develop a compelling customer vision & promise
• How to identify and map your customer journeys
• How to bring your customer to life across the business