Master Storyteller, Author of 2 Books and CX Leader in Action
"Very charismatic delivery ... Clearly very knowledgeable and skilled in the space ... Enjoyed the customer stories shared." Andrew Fraser, Executive Producer, Academy Award-nominated, box office hit LION
Customer Experience Keynote Speaker
Why Book Alex Allwood?
"Poignant opening ... Good storytelling."
Jon Yeo, TEDx Melbourne
- Powerful Storytelling: Two-time author Alex Allwood shares her stories from working in sectors such as finance, insurance, telecommunications, tourism and public transport.
- Captivates Audiences: From the first moment, Alex creates an emotional connection with her first-hand experiences, a dash of wit, and learnings that are actionable.
- Collaboration: From your event concept to final keynote delivery, Alex works closely with event organisers to understand your sector, audience profile and desired outcomes. She then designs each presentation to ensure relevance, authenticity and memorability.
- Actionable Takeaways: Leveraging 20 years of leadership, author of two published books and leading authority on Customer Experience, Alex weaves together real-world case studies, CX learnings and takeaways and forward-looking insights, so every story feels current, compelling and actionable.
Conferences, Seminars, Events and Panels

"Great learnings Alex Allwood"Arnaud Picard, JCurve Solutions

"You are awesome explaining complex scenarios with simple examples. Love it." Kam R, PageUp

Keynote speaker Alex Allwood is Australia’s go-to authority on Customer Experience (CX), Customer Service Experience and Customer Empathy. She champions human-centric innovation, drives CX transformation and empowers human-centricity across B2B, B2C and not-for-profit sectors.
Author of two published books: Customer Experience is the Brand and Customer Empathy: A radical intervention in customer experience management and design.
Alex ignites conference audiences with over two decades of real-world expertise, CX insights and powerful storytelling. Whether you’re an industry association, public sector, a company or large organisation, Alex delivers powerful keynotes that align with your strategic objectives, energise your people, and are inspiring, memorable and drive action.
Event Formats Delivered:
Corporate Conferences · Global Summits · Industry Symposiums · Business Forums & Expos · Panels · Executive Retreats · In-House Workshops · Fireside Chats and Q&A’s
"Really enjoyed your talk. Thanks for the inspiration and much needed re-focus!'
David Sim, Health.com.au
Core Themes & Signature Keynotes
“Your Customer Experiences Are Your Brand” Explore how every touchpoint—from first website visit to post-purchase support—shapes customer perception, and learn practical frameworks to turn each interaction into a brand builder.
“Customer and Culture: Two Halves of the Whole” Discover why embedding customer-centric values within organisational culture is the single biggest driver of long-term loyalty and how to mobilise your teams around a shared purpose.
“How Customer Empathy Supercharges Your CX Program” Dive into the neuroscience of empathy and uncover techniques to foster genuine human connection at scale—transforming service delivery, retention and loyalty.
“Shaping Customer Experience with AI” Gain clarity on the emerging role of artificial intelligence in CX, from personalised customer service, proactive issue resolution and omnichannel integration to provide seamless customer journeys.