Alex Allwood, CX leader in action.
Customer Experience Consultant, Keynote Speaker
and AI Workshop Facilitator
Customer experience consulting, AI training workshops and keynote speaking to help organisations improve CX, apply AI effectively, and deliver customer value and growth.
Customer Experience Consulting
Diagnose the “why” behind behaviour
Through qualitative, customer-led research and analysis, we identify the root causes of friction in your customers' journey (the 'why' behind behaviour) that NPS & CSAT metrics don't surface.
Align cross-functional leaders and teams
Mapping the customer journey framework visualises the evidence that guides cross-functional decisions, connects fragmented journeys, breaks down silos and aligns teams to fix the issues that matter most.
Move forward with executive confidence
Journey insights, a unified customer journey framework and an action plan that fuels prioritisation, de-risks investment and drives measurable CX uplift and business performance.
Customer Experience Intelligence 8 Week Program
Actionable customer journey intelligence in 8 weeks
From qualitative research, journey insights and mapping the customer journey framework, to the delivery of an executive-level, prioritised action plan.
Integrated data—triangulated CX evidence
Integrated qualitative research, VoC metrics and ops data mapped into a unified customer journey framework—provides a single source of truth to inform CX strategy and decision-making.
Identifying the root causes of customer friction
Diagnose the root causes of customer friction obscured by CX metrics—reduce duplication of effort, mitigate risk and lower operational costs.
AI-ready opportunities
Strategic journey insights that identify high-impact AI opportunities to improve your customers' experiences and optimise workflows.
First-fix momentum
Prioritised quick-CX-wins that enable working teams to deliver tangible value to customers and the business while longer-term innovation priorities take shape.
Proven expertise
Customer strategy, journey frameworks and team alignment. Known for connecting CX, ops complexity and strategic priorities to deliver performance.
Book a Discovery Call with Alex Allwood
Discovery Introduction
30-minute introductory discussion to explore our consulting services fit for your business needs.
Journey Intelligence
60-minute presentation: Customer Journey Intelligence 8-Week Sprint delivery + client case studies + Q&A.
Events & Workshops
30-minute briefing session to explore your event's aims, ideas and learning outcomes for your teams.