Start leveraging
the most under-utilised
and powerful human resource
in business today
—Customer Empathy


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Empowering Customer-Centric Growth

Customer Empathy is my signature customer experience management and design method that connects customer and culture to enhance value and empower customer-centric growth.


Alex Allwood is a leading authority on Customer Experience; Customer Empathy: A radical intervention in customer experience management and design is her second book. As founder and Principal Consultant of the customer experience management consultancy, All Work Together, Alex works with organisations to connect customer and culture…

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Customer Empathy

A radical intervention in customer experience management and design

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