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CX+ Blog

Insight Rich, Strategy Led, Experience Wise—With a Side of AI

We Built AI Service Agents. But Forgot the Human Customer

Alex Allwood June 2, 2026 AI Agents, Customer Service, Machine Customer

AI-Driven Customer Service: Don’t Forget To Serve The Human Customer This week, global headlines focused on the future of AI-powered search. Google announced what many are calling the biggest shift …

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AI Customer ServiceCustomer Service

Alex Allwood is now represented by Saxton Speakers Bureau

Alex Allwood May 7, 2026 ALEX ALLWOOD, Customer Experience, CX Leadership

I’m thrilled to share that I’m now represented by Saxton Speakers Bureau. After more than two decades advising executive teams on customer growth, retention and experience transformation, writing two books …

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Customer ExperienceKeynote Speaker

AI, Dynamic Pricing and the CX Impact

Alex Allwood April 22, 2026 AI, Customer Experience, CX Leadership, Marketing, Marketing Leadership

Dynamic pricing Dynamic pricing has been around for a long time. Airlines, hotels and ride-sharing have always adjusted prices based on supply and demand. Over the past two weeks, there …

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AICXDynamic PricingLeadershipMarketing

Customer Retention Gets Tested When Times Are Tough

Alex Allwood April 9, 2026 Customer Experience, CX Leadership, CX Strategy

Customers don’t just buy price. They buy value. Yesterday, I heard a senior leader briefing her team. No corporate deck. No polished narrative. Just the reality now. Pointing to the …

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customer retentionCustomer ValueCX

Blockchain Boosts Brand Trust

Alex Allwood March 16, 2026 Customer Experience, Marketing

Brands are fighting back. As AI makes it easier to fabricate convincing digital and physical replicas, technologies that enable independent verification are becoming more important. Luxury brands were early adopters, …

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BlockchainBrandCXTrust

AI isn’t the advantage. It’s how your competitors are removing customer friction using AI.

Alex Allwood February 25, 2026 AI, Competitive Advantage, CUSTOMER JOURNEY, CX Strategy

**AI isn’t the advantage. It’s how your competitors are removing customer friction using AI.** Most Australian organisations now have access to broadly the same AI capabilities. The models are similar. …

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AICompetitive AdvantageCustomer JourneyCX Strategy

The Most Dangerous Phrase in CX: “We Know Why Customers Leave.”

Alex Allwood February 18, 2026 CX Leadership, Marketing Leadership

In most organisations, churn is silent. Customers rarely complain at the point of exit. Their decision to leave is typically made earlier, triggered by accumulated friction or a competitive alternative …

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CMOcustomer churncustomer retentionCX LeadershipMarketing Leadership

The next competitive advantage: Amazon changed the way we shop. AI is changing the way we make decisions.

Alex Allwood January 26, 2026 AI, Customer Centric, Customer Experience

Why experience-led AI and not efficiency-led AI is the next competitive advantage In the nineties, Amazon played a central role in how we choose, decide and purchase. From a customer’s …

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AIAmazonCompetitive AdvantageCustomer ExperienceCustomer-CentricCX LeadershipWalmart

Inside Specsavers’ CX Transformation: How Empathy Outperformed AI in Australia’s Top Customer Experience Brand

Alex Allwood December 3, 2025 AI, Customer Centricity, Customer Empathy, Customer Experience, CX Strategy, News

Redefining CX Excellence In a year dominated by talk of AI-driven digitisation, Specsavers’ rise to the top of KPMG’s Customer Experience Excellence (CEE) rankings tells a refreshingly different story. Their …

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AI ‘Plan and Buy’ Customer Journey: Checkout Lands in Chat

Alex Allwood November 18, 2025 Customer Experience, CUSTOMER JOURNEY, DISRUPTION, INNOVATION

Customers will shift from searching for products to describing their needs AI shopping is still very early, patchy and far from seamless. But the direction of the future customer experience …

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