In a world increasingly designed for AI efficiency, customer belonging may become one of the most powerful drivers of retention and loyalty. Is this the future of customer experience? For …
New Business Book Coming on Customer Retention and Churn in the AI Era
Today, I’m deep into writing my next book, focused on customer retention and churn in the AI era. I’m writing my third business book on customer retention and churn. Ten …
We Built AI Service Agents. But Forgot the Human Customer
AI-Driven Customer Service: Don’t Forget To Serve The Human Customer This week, global headlines focused on the future of AI-powered search. Google announced what many are calling the biggest shift …
Alex Allwood is now represented by Saxton Speakers Bureau
I’m thrilled to share that I’m now represented by Saxton Speakers Bureau. After more than two decades advising executive teams on customer growth, retention and experience transformation, writing two books …
AI, Dynamic Pricing and the CX Impact
Dynamic pricing Dynamic pricing has been around for a long time. Airlines, hotels and ride-sharing have always adjusted prices based on supply and demand. Over the past two weeks, there …
Customer Retention Gets Tested When Times Are Tough
Customers don’t just buy price. They buy value. Yesterday, I heard a senior leader briefing her team. No corporate deck. No polished narrative. Just the reality now. Pointing to the …
Blockchain Boosts Brand Trust
Brands are fighting back. As AI makes it easier to fabricate convincing digital and physical replicas, technologies that enable independent verification are becoming more important. Luxury brands were early adopters, …
AI isn’t the advantage. It’s how your competitors are removing customer friction using AI.
**AI isn’t the advantage. It’s how your competitors are removing customer friction using AI.** Most Australian organisations now have access to broadly the same AI capabilities. The models are similar. …
The Most Dangerous Phrase in CX: “We Know Why Customers Leave.”
In most organisations, churn is silent. Customers rarely complain at the point of exit. Their decision to leave is typically made earlier, triggered by accumulated friction or a competitive alternative …
The next competitive advantage: Amazon changed the way we shop. AI is changing the way we make decisions.
Why experience-led AI and not efficiency-led AI is the next competitive advantage In the nineties, Amazon played a central role in how we choose, decide and purchase. From a customer’s …