In developing a customer retention strategy leading companies use a combination of metrics to measure customer retention – metrics first then the retention strategy. Customer retention is a critical metric …
CMO Australia Opinion Piece: Why Customer Experience Driven Growth is Set to Take Off
First Published in CMO Australia: https://goo.gl/6jhn7u Written by Alex Allwood and Published 14th February 2017. Our overall brand perceptions are invariably shaped by our experiences. Loyal customer relationships can be severed …