Our CEO and author of Customer Experience is the Brand, Alex Allwood, caught up with Alan Kohler for Qantas Radio to discuss Customer Experience. In the interview, Allwood talks about …
What A Fizzer – Coke’s Personalisation Campaign Gets Hijacked
Coca-Cola is a pioneer in leveraging the immense power of shareable, consumer-generated content. So the realisation that their personalisation campaign, ‘#GIFtheFeeling’ was hijacked by more than a few rebellious detractors …
Musings on becoming a first time author – New Book: Customer Experience is the Brand
I once read that everyone has a book in them. Most people do I expect, however being a budding author, is nothing like it’s portrayed. I had a romantic notion …