I’m thrilled to share that I’m now represented by Saxton Speakers Bureau.
After more than two decades advising executive teams on customer growth, retention and experience transformation, writing two books (with another to be published in 2026), and keynote speaking across Australia, this feels like an exciting next chapter with Saxton.
Saxton is Australia’s largest speakers bureau, representing an incredible lineup of leaders across business, politics, sport, media and culture. I’m proud to join a group of speakers who are influencing and motivating organisations across Australia.
Here’s what the Saxton team shared:
Alex Allwood is a recognised, two-time author, keynote speaker, a leading voice on AI-driven customer experience, and an advisor on customer growth and retention strategy.
From the moment she steps on stage, Alex connects with audiences through real-world experiences and candid storytelling with a dash of wit — sharing powerful insights that spark genuine audience ‘aha’ moments.”
A customer experience pioneer in Australia:
Alex was among the first authors to publish books on CX. She is the author of Customer Experience is the Brand (2015) and Customer Empathy (2019) and is currently writing her third book, to be published in 2026. Alex is also a regular writer and commentator on the rise of AI in customer experience.
Alex shares anecdotes, learnings and case studies grounded in insight-led customer experience transformation. Drawing on more than two decades of working with executive teams and organisational leaders, she brings powerful insights from her strategic CX advisory across telecommunications, financial services, government, insurance, retail and tourism.
Current keynote topics include:
• The AI-Empowered Customer: How AI Is Changing What Customers Expect from Brands
• Your Customers’ Experiences Are Your Brand: Fuelling the Growth Engine
• In The CX Transformation Trenches: How We Reduced Customer Complaints by 20.23% in 12 Months
• The Power of Customer Empathy: How Real Understanding Changes Customer Value and Growth
• When Silence Isn’t Golden (Available for bookings from Q4 2026): Exploring the “Vacuum of Silence” in Customer Churning and the Future Growth Risks
Thank you to the Saxton team for the opportunity. Looking forward to the speaking opportunities ahead.