Customer Experience Management
Signature Customer-Centric Method
Connect, unite and align to enhance value and drive growth
As the Director, Customer Strategy and Experience for All Work Together, I typically encounter the following problems which stifle an organisation’s efforts to deliver customer experience (CX) excellence:
- Low shared understanding of customers’ needs, goals and expectations
- A lack of customer insights for evidence-based problem solving
- An absence of a CX strategy to effectively navigate change
- A CX program stalled from competing business priorities
- Failure to align cross-functional teams to work together
Our Signature Method delivers the framework for customer-centric growth: Deep customer understanding and insight; A customer vision and strategy; Teams working together to solve customer experience problems.
Our Customer-Centric Signature Method is being utilised by organisational leaders in the healthcare, insurance, technology, tourism, retail and non-profit sectors to make a difference in their customers’ lives, to enhance customer value, differentiate offerings and drive growth.
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Customer Experience Management
~ Qualitative customer research
~ Stakeholder in-depth interviews
~ CX journey analysis and insights
~ Need state persona profiles
~ Customer emotion mapping
~ Customer journey mapping
~ Future state journey mapping
~ Service blueprinting
~ CX insights & opportunities
~ CX vision
~ CX guiding principles
~ CX goals aligned with business goals
~ CX road map for work prioritisation
~ CX governance
~ VOC metrics
~ Customer value propositions
~ CX communications program
~ Ideation workshops
~ Co-creation workshops
~ CX prototyping workshops
“Alex was fantastic at connecting our customer journey insights to our culture development, demonstrating how we can collaborate as one team to be a truly customer centric organisation.” – Chief Experience Officer, Australia’s fastest growing tourism group
Evolving Customer Experience Journeys
The world as we know it is changing. Our customers are living, working and socialising in different ways. Along with this comes a new set of customer needs, new problems customers are wanting to solve and changing CX expectations.
It’s easy to make the mistake of assuming that your customers’ experiences are the same as yours. Or, in developing your strategy using outdated customer data that’s based on old needs and expectations. Or worse still, relying on anecdotal feedback or CX scores alone.
These mistakes come at a high cost; a marketing or CX strategy that fails to deliver new opportunities, products and services that meet customer expectations and the delivery of relevant experiences that matter most to customers, to name just a few.
Unlocking New Opportunities
Identifying your customers’ new and unmet needs is the key to unlocking new opportunities for growth. Their needs, problems and expectations are being shaped by a changing work-life, home-life and lifestyle.
In building for growth, Marketing Leaders, CMO’s, CXO’s and CCO’s face a many challenges. Changing CX expectations, a highly commoditised market, decreasing loyalty and organic growth and in the race to digitise brand touchpoints, experiences that feel that same.
The key to unlocking opportunities is understanding your customers’ evolving customer experience journey. Opportunities that are contextually relevant and provide future-facing possibilities to create new value, differentiation and build growth.
Understand and Manage Evolving
Customer Experience Journeys
> 1. LISTEN-LEARN
Customers are adapting to new ways of living, working and socialising. Their CX expectations are rapidly changing. We start by taking a deep-dive into their world. Using Listen-Learn we discover their new context, problems, unmet needs and changing expectations to understand what matters most in their experiences with your brand.
> 2. NEW CX MAPPING
Step into your customers’ world. Understand their mindset, goals, gaps and influences in their customer journey with your organisation. Utilising visual tools, rapidly engage and align employee teams with a new-world perspective to get cross-functional teams on the same page and working together to respond quickly.
> 3. NEW INSIGHTS
Unlock new opportunities to quickly anticipate what your customers need next. Provide teams with clarity and certainly utilising contextually relevant customer journey insights for ‘customer needs-based’ problem solving and decision making to deliver new value, competitive differentiation and build growth.