#GrowthHack Are You CX Ready? (4min) This week’s Customer-Centric #GrowthHack asks, is your business customer experience ready for Amazon’s arrival? Alex discusses market disruption and the source of future competitive advantage. Using Co-Design …
CMO Australia Opinion Piece: Why Customer Experience Driven Growth is Set to Take Off
First Published in CMO Australia: https://goo.gl/6jhn7u Written by Alex Allwood and Published 14th February 2017. Our overall brand perceptions are invariably shaped by our experiences. Loyal customer relationships can be severed …