Books That Inspire Me: Holiday Reading (2min) There are 4 books in particular that helped Alex shape the narrative and inspired her thinking for her latest book, Customer Empathy: A …
Customer Experience News 239: CX Predictions 2022, HBR: Low-Profit Customers, What Successful CX Leaders Do
Forrester: CX Predictions 2022 (2min) Yes, it’s that time of the year again. We promise this article and Alex’s 2022 CX predictions, will be the only two posts of this …
Customer Experience News 226: Atlassian Pivots on Performance Reviews, Communicating Price Hikes to Customers and Unravelling the Complexity of Customer Innovation
Atlassian Pivots on Performance Reviews (2min) We’re loving this! Atlassian is implementing a new system designed to better evaluate employee performance. The new strategy focuses on how well employees are …
Customer Experience News 97: Customer-Centric Culture, CX Budgets and Leadership
4 Strategies to Inspire a Customer-Centric Culture (3min) Even the most well-resourced customer experience program cannot succeed without employee buy-in across the business. This article from CustomerThink outlines four simple, yet …
Customer Experience News 84: #GrowthHack, Co-Design and CX vs Brand
#GrowthHack Are You CX Ready? (4min) This week’s Customer-Centric #GrowthHack asks, is your business customer experience ready for Amazon’s arrival? Alex discusses market disruption and the source of future competitive advantage. Using Co-Design …
Customer Experience News 83: Amazon, People-Centricity, CX Leadership & Solving Silos
Amazon Update (3min) A Special Report from The Economist on how Amazon, the “Earth’s most customer-centric company” became what it is today – and how it plans to evolve into the …
Customer Experience News 82: Carnival, Personalisation, Journey Maps and CX Quotes
Carnival Does a Disney (5-6min) Carnival has taken a lead from Disney’s MagicBand technology and introduced wearable tech to its 3,500 passenger cruise ship Regal Princess. In this article for Fast …
Customer Experience News 81: Netflix, Zappos, Virtual Reality and Loyalty
Netflix a Customer-Centric Champion (2-3min) In contrast to the usual heavy handed policing of copyright and intellectual property in the video-on-demand space, Netflix demonstrates true customer-centricity in this ‘cease and desist’ …
Customer Experience News 75: LinkedIn Customer & Culture, Experiential Design, Melbourne Workshop & Super Retail
How LinkedIn Links Customer & Culture (2-3min) According to LinkedIn’s VP of Customer Operations, the company’s phenomenal success is driven by a culture where employees at every level of the business …
Customer Experience News 74: #GrowthHack 6, Airbnb’s Experience Design, Tesla and Lottery’s Campaign Fail
Customer-Centric #GrowthHack 6 (3min) Alex Allwood’s Customer-Centric GrowthHack this week looks at why customer experience initiatives often fail, the reasons CX strategies lose traction and how to remedy the situation …