Customer Experience News 129: Emotional Connection, Which Journey to Map & CCO to CEO

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, Customer Journey Mapping

5 Ways to Forge an Emotional Connection With Customers  (3min)
This article from Forbes details five ways businesses can forge an emotional connection with customers to gain insights that inform better experience design, improved communication and deeper engagement.

Deciding Which Customer Journey to Map (2min)
CX expert Jim Tincher explains the relative benefits of end-to-end and sub-journey customer journey mapping and how to decide what is the right journey to be mapped to drive customer-led change.

In the News – Customer First at Gateway (1min)
Is this a sign of the times? Congratulations to Gateway Bank’s first-ever Chief Customer Officer, Lexi Airey,  who is set to become CEO in March 2019.