Do You Have What it Takes to be a CCO? (2-3min)
From 2003, when there were fewer than 30 Chief Customer Officers globally, the demand for executive level CX leaders has continued to grow at pace. This article from CXFocus looks at the typical background of a Chief Customer Officer and lists the key attributes any CCO will need to be successful in their role.
How to Achieve CX Success in a Crisis (3min)
With the global pandemic radically reshaping customer attitudes and behaviours, this article from CustomerThink argues that organisations must ‘double down on empathy’ to better understand their customers’ new world and guide their CX efforts in response.
Winning in the Future (3-4min)
Whilst the immediate focus for most organisations is short-term survival, IDEO’s global head of strategy believes businesses should also be taking this opportunity to review their strategy for winning in the future – and why purpose-led companies with engaged employees and satisfied customers will win on multiple dimensions.