CX Insight – The Joyless Shopping Experience (1min) Alex Allwood shares her CX insight on on how great product experiences are so often compromised by poor experiences in servicing and technology. How …
Customer Experience News 134: Customer-Led Disruption, Tesla Tips & Customer Data
Customers Driving Disruption (2-3min) In this interview for Harvard Business School, marketing professor Thales Teixeira discusses her new book which argues that successful disruptors are identifying and serving emerging customer needs faster …
CX Insight – The Joyless Shopping Experience
Today, as customers, we expect both high-tech and high-touch experiences that make us feel good. As a practitioner in customer experience management I have high expectations of shopping experiences and, …
Customer Experience News 133: Customer Care, CXM, Culture & Survey Fatigue
CX Insight – Going Beyond Caring for Customers (1min) Alex Allwood shares her CX insight on why great customer experience requires an attitude of caring ‘about’ rather than ‘for’ your customers. What is …
CX Insight – Going Beyond Caring For Customers
Maybe I’m too close to my CX work or maybe I’ve just been spoiled by my current provider. In my world, delivering great experiences is more than caring for customers, …
Customer Experience News 132: 2019 CX Transformation, Measurement & Marketing
CX Transformation Trumps Quick Wins (2min) Alex Allwood argues that a focus on short term quick wins is the enemy of customer experience transformation and lists her ‘less of this, more of that’ practices for getting …
Customer-Centric Hack: Humanising Customer Experience Feedback
I don’t know about you, but it seems that I am inundated with requests for customer experience feedback using online NPS and CSat surveys. This week alone I’ve received three …
Customer Experience News 128: Bain Research, Customer Value and Top 10 CX Podcasts
Bain on Delivering Customer Value (4-5min) This report from Bain, using data from a recent survey of more than 45,000 US consumers, explains the concept of ‘Elements of Value’ and shows how …
Customer Experience News 126: Customer Lifetime Value, CX Excellence Index & 7-Eleven
Finding Value in Every Customer (4-5min) The Wharton School’s Peter Fader and Sarah Toms discuss their latest book, The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, and explain the …
Customer Experience News 124: PayPal, Facebook Messenger, CSat & Great CX
How PayPal Champions its Customers (3-9min) In this McKinsey interview, PayPal CEO Dan Schulman, explains how putting the needs of customers ahead of certain business priorities has paid dividends, not only for PayPal’s …