The introduction of conversational commerce is set to change how customers interact with brands delivering everyday services without human interaction writes Alex Allwood in this fifth article of a series …
Let the Customer Voice be Heard
Amongst marketing leaders there’s an insatiable appetite for usable customer intelligence to improve experiences. From customer data comes deeper understanding of customer needs that inform a brand’s product and service …
What A Fizzer – Coke’s Personalisation Campaign Gets Hijacked
Coca-Cola is a pioneer in leveraging the immense power of shareable, consumer-generated content. So the realisation that their personalisation campaign, ‘#GIFtheFeeling’ was hijacked by more than a few rebellious detractors …
Is your Brand Leveraging the Power of the Crowd?
One of the biggest challenges marketers face in today’s highly competitive and disruptive market is providing engaging experiences that forge strong customer connection and foster advocacy. Our customers today are …