Innovation: Home Delivered Fuel – What Next? (3min) HBR asks, how often are we really innovating to solve customer problems? For example, when the ‘job to be done’ by customers is …
Marketing Mag Opinion Piece: Revolutionising the Future of Customer Experience
The introduction of conversational commerce is set to change how customers interact with brands delivering everyday services without human interaction writes Alex Allwood in this fifth article of a series …