First published in Marketing Mag: https://goo.gl/myWhXT Companies are under increasing pressure to continuously innovate, with smart brands realising that traditional methods of innovation don’t always reflect customers’ needs. It is the …
10 Customer-Centric Initiatives to kick start 2016
If this year is anything like the last, the Australian marketplace is shaping up for further competitive pressures; commoditisation is leaving little if any distinct differentiation, there will be rapid …