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  • Consulting Services
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    • Elevating Journey Maps to Journey Intelligence
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    • About Alex Allwood
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    • Customer Empathy Book
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Category Archive

Below you'll find a list of all posts that have been categorized as “Marketing Leadership”

The Most Dangerous Phrase in CX: “We Know Why Customers Leave.”

Alex Allwood February 18, 2026 CX Leadership, Marketing Leadership

In most organisations, churn is silent. Customers rarely complain at the point of exit. Their decision to leave is typically made earlier, triggered by accumulated friction or a competitive alternative …

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CMOcustomer churncustomer retentionCX LeadershipMarketing Leadership



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