First published in SmarterCX, December 17, 2019 In 2020, customer experience leaders find themselves at a performance crossroad. While endeavouring to deliver the promise of enhanced value, differentiation, and CX …
Customer Experience News 161: The Ripple Effect: What CEOs Value Most, Calculating CX ROI, Top 10 CX Success Stories & Airbus Tracks Toilet Trips
The Ripple Effect: What CEOs Value Most (2min)Alex Allwood writes on the importance of leadership behaviours in shaping an organisation’s customer-centric culture. Using examples from this week’s news media to demonstrate how few …
The Ripple Effect: What CEOs Value Most
What’s important to us drives our actions. Our behaviours big and small reflect what we care about. In organisations too, what’s valued by the CEO informs the business’s mindset, language …
CX Insight – For GOODNESS Sake
Post the ‘inquires we had to have’ in the banking, insurance and super industries, I’ve been reflecting on what I see as the heart of the problem – when organisations …
Customer Experience News 147: LinkedIn CX Leadership, Being Human, Dropbox Customer-Centricity & Uber Air
LinkedIn Lessons on CX Leadership (2min)In this CX Network interview, Perry Monaco, LinkedIn’s Head of Customer Success (Canada and New Business), shares his insights on the evolution of customer experience and …
Customer Experience News 146: Godfather of CX, Customer Empathy, CX Leadership & Best B2B CX
Wise Words from the Godfather of CX (1min)In this week’s reflection on CX Leadership, Alex Allwood shares some of Bruce Tempkin’s ‘wise words’ on CX strategy and her thoughts on how leaders can …
Customer Experience News 145: NPS Debate, CX Leadership, Meet the X-Suite and Jeff Bezos
NPS Debate Missing the Mark (2 min)A recent Wall Street Journal article described NPS as a “dubious management fad”. In response, Richard Owen argues that regardless of the customer metric, the real focus …
CX Insight – Going Beyond Caring For Customers
Maybe I’m too close to my CX work or maybe I’ve just been spoiled by my current provider. In my world, delivering great experiences is more than caring for customers, …
Customer Experience News 122: Gartner B2B Journeys, Southwest Airlines, Culture & Forrester
Gartner on the B2B Customer Journey (2-3min) Latest research from Gartner shows the widely-held assumption that B2B customer journeys are linear is fundamentally flawed. This article from Forbes uses the Gartner findings to illustrate what a B2B …
Customer Experience News 117: Empathy, AGL, Customer Journeys & Nike
When Empathy Matters Most (2-3min) A thought provoking article from HBR about one aspect of customer experience that even the most customer-centric organisations may not have adequately planned for. CX Leadership at AGL (3min) In CMO this …
- Page 1 of 2
- 1
- 2