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Category Archive

Below you'll find a list of all posts that have been categorized as “Marketing Leadership”

AI, Dynamic Pricing and the CX Impact

Alex Allwood April 22, 2026 AI, Customer Experience, CX Leadership, Marketing, Marketing Leadership

Dynamic pricing Dynamic pricing has been around for a long time. Airlines, hotels and ride-sharing have always adjusted prices based on supply and demand. Over the past two weeks, there …

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AICXDynamic PricingLeadershipMarketing

The Most Dangerous Phrase in CX: “We Know Why Customers Leave.”

Alex Allwood February 18, 2026 CX Leadership, Marketing Leadership

In most organisations, churn is silent. Customers rarely complain at the point of exit. Their decision to leave is typically made earlier, triggered by accumulated friction or a competitive alternative …

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CMOcustomer churncustomer retentionCX LeadershipMarketing Leadership



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