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Customer Experience News 152: Organisational Purpose, CMO to CXO, Augmented Reality and Healthcare CX

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX, CX Insight, CX Strategy

For GOODNESS Sake (1-2min)In this week’s Insight, Alex Allwood argues that to avoid merely delivering a ‘brighter shade of lipstick on the pig’, transformative organisations must successfully bridge the ‘Purpose Gap’ – building …

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Customer Experience News 77: The Customer-Centric CMO, Go-Jek & Future Retail

Alex Allwood Customer Experience, Customer Experience News, Customer Journey Mapping, Customer-Centric 0 Comments

Shaping the Customer-Centric CMO (3-4min) Customer-centric companies such as Amazon, Sephora and Starbucks are outperforming their competitors and setting the standard when it comes to understanding and satisfying customer needs and …