THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 208: Best CX & EX Books 2020-2021, Using Personas to Make CX Sticky and Fake Customer Reviews

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX Design, CX Strategy, EMPATHY, QUICKBITE

Best CX & EX Books 2020-2021 (5min) Alex Allwood’s little yellow book, Customer Empathy: A Radical Intervention in Customer Experience Management and Design, has made the list of best Customer & …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 207: Forrester’s CX Predictions for 2021, CX Tech Saves the Day and Why Empathy is Good for Business

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX Strategy, EMPATHY, QUICKBITE

Forrester’s CX Predictions for 2021 (1min) A quick look at some of the key customer experience take outs from Forrester’s ‘Predictions 2021’ research. Notably, the flow-on effects of the pandemic …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 205: VW Launches the World’s Smallest Showroom, Customer-Led Innovation, and Sense-Making, Digital Ecosystems & AI

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX Strategy, EMPATHY, QUICKBITE

Tech: The Smallest Showroom in the World (3-30min) VW steps into the experience economy – leading the way with the launch of their new Augmented Reality (AR)-powered showroom which enables …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 192: 5 Fixes for Broken Market Research, Flybuys Behavioural Segmentation & CX Strategies for Re-engagement

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX Mangement, CX Strategy, EMPATHY, QUICKBITE

5 Fixes for ‘Broken’ Market Research Model (5min) New data shows less than one third of clients commissioning market research are satisfied with the recommended business actions. This article shares some useful …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 190: Sainsbury’s CMO Promotion, Can the Experience Economy Make a Comeback and Making Remote Collaboration Work

Alex Allwood ALEX ALLWOOD, Customer Experience News, CX Strategy, EMPATHY, QUICKBITE

In the News – Sainsbury’s Promotes CMO to Board (2min) In the news this week, in ‘a strategic move designed to help the supermarket get closer to it’s customers’, the new …

The Quickbite

Customer Experience News 152: Organisational Purpose, CMO to CXO, Augmented Reality and Healthcare CX

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX, CX Insight, CX Strategy

For GOODNESS Sake (1-2min)In this week’s Insight, Alex Allwood argues that to avoid merely delivering a ‘brighter shade of lipstick on the pig’, transformative organisations must successfully bridge the ‘Purpose Gap’ – building …