Customer Experience News 110: Alignment, Customer-Centricity, Mobile CX, CXO

Alex Allwood #GrowthHack, Customer Experience, Customer Experience News, CX

#GrowthHack: Activating Customer Alignment (2min)
Alex Allwood writes this week on issues around organisational alignment and the critical factor required to successfully evolve a customer-centric culture.

Customer-Centricity Case Study (4min)
A case study from Business2Community on how a tech startup successfully built customer-centricity into their organization from the ground up. The article details how each business function incorporates a customer-first approach to their workflow to deliver end-to-end customer value.

How to WIn with Mobile CX (3min)
With mobile accounting for over 40% of online transactions here are 7 tips for optimising the mobile experience to meet your customers’ constantly evolving preferences, needs and expectations.

5 Pre-requisites of the Perfect CXO (2-3min)
A highly relevant reference for any customer experience program lead, this article from CustomerThink outlines the 5 pre-requisites a CXO must possess to guide their business through customer-led transformation.