Customer Experience News 98: #GrowthHack, TED Talk, Experience Design & Marketoonist

Alex Allwood Customer Experience, Customer Experience News, CUSTOMER JOURNEY, Experience Design 0 Comments

 

#GrowthHack Customer Journey Consistency (2min)
This week Alex Allwood writes on the importance of developing customer experience vision and principles to guide employee behaviour and ensure the delivery of consistent experiences across the customer journey.

Architecture, Experience and Dignity in Design (14min)
Taking a big picture view of experience, architect and writer John Cary takes his profession to task in this TED Talk on human-centred architectural design. Cary argues his profession often fails in fundamental ways to create spaces  “…for people to live their best lives.”

Experience Design Drives Garden’s Growth (2min)
From CMO magazine, Anthony Dunsford, director of visitor experience at Botanic Gardens and Centennial Parklands (BGCP), shares his insights into customising physical and digital experiences for the many and diverse customer groups at the Royal Botanic Gardens Sydney – a recreational space that now attracts 5.4 million visitors annually.

Last Laugh: The Marketoonist on Mapping 

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