A customer experience vision and principles are powerful communication devices to inspire, unite and educate people across the business on a one-company experience that’s distinctive and delivers value. Business leaders …
Customer Experience News 98: #GrowthHack, TED Talk, Experience Design & Marketoonist
#GrowthHack Customer Journey Consistency (2min) This week Alex Allwood writes on the importance of developing customer experience vision and principles to guide employee behaviour and ensure the delivery of consistent experiences across the …
Customer-Centric #GrowthHack: Customer Journey Consistency
My clients often feed back to me that delivering consistency across the customer journey, day-in and day-out, is much harder work than they expected. Customer experience consistency requires alignment …