Customer Experience News 114: Mapping Methods, Service Design & MVCs

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, DESIGN THINKING, MAPPING

Mapping Methods Cheat Sheet (4-5min) From late last year but nevertheless an excellent article comparing the four most commonly used mapping types, (empathy mapping, customer journey mapping, experience mapping and service blueprinting), …

Customer Experience News 107: CX Case Study, CX ROI and Customer Journey Mapping

Alex Allwood Customer Experience, Customer Experience News, Customer Journey Mapping, CX, EMPATHY

Customer Experience Case Study (3min) From GovTech magazine a government sector CX case study with universal relevance; where customer empathy, journey mapping and human-centred design combined to transform an overly complex, …

Customer Experience News 101: Journey Mapping Training, Jobs-to-be-Done, Design Thinking & Facebook

Alex Allwood Customer Experience, Customer Experience News, Customer Journey Mapping, DESIGN THINKING

NEW Customer Journey Mapping Workshops  This week we launched our new Customer Journey Mapping Workshops in Melbourne and Sydney. Master customer journey mapping in these one-day intensive, ‘learn by doing’ training workshop …

Customer Experience News 98: #GrowthHack, TED Talk, Experience Design & Marketoonist

Alex Allwood Customer Experience, Customer Experience News, CUSTOMER JOURNEY, Experience Design 0 Comments

  #GrowthHack Customer Journey Consistency (2min) This week Alex Allwood writes on the importance of developing customer experience vision and principles to guide employee behaviour and ensure the delivery of consistent experiences across the …