First published in Marketing Mag: https://goo.gl/FCqI2E Alex Allwood makes it clear that happy, engaged employees create more happy and engaged customers. As accustomed as marketers have become to executing experiences, what …
Marketing Mag Opinion Piece – Brand Promises and the Customer Experience Gap
First published in Marketing Mag: https://goo.gl/z625Te Today’s consumers expect promises to be kept. Delivering on brand promises, writes Alex Allwood, is fundamental to unlocking customer value. There are no truer …
Woolies Gets Fresh with Customer Experience
On the back of posting one of its worst ever profit slumps, Woolworths Chairman Gordon Cairns fronted hostile shareholders at the retailer’s annual general meeting last week. In his address …