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Tag Archive

Below you'll find a list of all posts that have been tagged as “Customer-First”

Marketing Mag Opinion Piece – Culture and Customer are Two Halves of the Whole

Alex Allwood March 8, 2016 Customer Experience Leave a Comment

First published in Marketing Mag: https://goo.gl/FCqI2E Alex Allwood makes it clear that happy, engaged employees create more happy and engaged customers. As accustomed as marketers have become to executing experiences, what …

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AirbnbCustomer-FirstForbes

Marketing Mag Opinion Piece – Brand Promises and the Customer Experience Gap

Alex Allwood February 2, 2016 Customer Experience Leave a Comment

First published in Marketing Mag: https://goo.gl/z625Te Today’s consumers expect promises to be kept. Delivering on brand promises, writes Alex Allwood, is fundamental to unlocking customer value. There are no truer …

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Brand PromiseCoca-ColaCustomer EngagementCustomer ValueCustomer-First

Woolies Gets Fresh with Customer Experience

Alex Allwood December 1, 2015 Customer Experience Leave a Comment

On the back of posting one of its worst ever profit slumps, Woolworths Chairman Gordon Cairns fronted hostile shareholders at the retailer’s annual general meeting last week. In his address …

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BrandCustomer-FirstCX IndexWoolworths



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