THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 225: Customer Empathy Mapping, Customer-Based Valuation and Lego on Customer Centricity

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, Customer Experience News, Customer Journey Mapping, CX, CX Management, EMPATHY, EMPATHY MAPPING, QUICKBITE

Using Customer Empathy Mapping (2min) It’s been a few weeks since Alex last shared her CX thinking here, and it’s been worth the wait! In this article, she deep dives …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 196: Winning in the New World, Peter Fader on Loyalty & Customer Value and Emotional Intelligence

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX, CX Strategy, EMPATHY, QUICKBITE

Winning in the New World (5min) A timely and in-depth article from the Australian Institute of Company Directors on how smart businesses can capitalise on the shifts in consumer behaviour …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 181: Creating New Customer Value in a Crisis, Forrester Takes Consumer Pulse and Work-from-Home Collaboration

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, CX Leadership, CX Strategy, EMPATHY

Creating New Customer Value in a Crisis (2-3min) Writing for mycustomer’s new content hub, Corporate Social Responsibility During COVID-19, Alex Allwood identifies some of the good, bad and ugly responses to …

The Quickbite

Customer Experience News 153: Implementing Agile, Walmart’s Integrated Experience, Customer Value & ‘Phygital’ CX

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX, CX Strategy

‘No Plan B’ An Agile Approach to Agile (4-5min)How does a large, historically conservative corporation successfully implement an agile methodology? In this extended interview with McKinsey, three senior executives from New …