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  • Home
  • Consulting Services
  • Leadership Series
    • Elevating Journey Maps to Journey Intelligence
    • How Journey Intelligence Decodes NPS/CSAT Scores
    • AI-Powered Customer Experience Insights
  • About
    • About Alex Allwood
    • Keynote Speaker
    • Customer Empathy Book
  • Contact Alex

Category Archive

Below you'll find a list of all posts that have been categorized as “CMO”

CommBank’s AI Backflip: Lessons for Customer Experience Leaders

Alex Allwood August 24, 2025 AI, CCO, CMO, Customer Empathy, Customer Experience

News in CX: CommBank’s AI Backflip In the past 24 hours, the Commonwealth Bank of Australia (CBA) has dominated national headlines. Its attempted shift to AI-driven call centres — and …

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The Quickbite

Customer Experience News 127: Top 5 Marketing Trends, Design Thinking Case Study & Qualtrics

Alex Allwood December 4, 2018 ALEX ALLWOOD, CMO, Customer Experience News, DESIGN THINKING, Marketing

2019 Top 5 Marketing Trends for CMOs (3min) As the year draws to a close this timely article from Forbes details the top five marketing trends that will impact CMO’s in 2019. From …

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CMOCustomer DataCustomer ExperienceDesign thinkingMarketing TrendsQualtrics



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