Dynamic pricing Dynamic pricing has been around for a long time. Airlines, hotels and ride-sharing have always adjusted prices based on supply and demand. Over the past two weeks, there …
Blockchain Boosts Brand Trust
Brands are fighting back. As AI makes it easier to fabricate convincing digital and physical replicas, technologies that enable independent verification are becoming more important. Luxury brands were early adopters, …
Customer Experience News 132: 2019 CX Transformation, Measurement & Marketing
CX Transformation Trumps Quick Wins (2min) Alex Allwood argues that a focus on short term quick wins is the enemy of customer experience transformation and lists her ‘less of this, more of that’ practices for getting …
Customer Experience News 127: Top 5 Marketing Trends, Design Thinking Case Study & Qualtrics
2019 Top 5 Marketing Trends for CMOs (3min) As the year draws to a close this timely article from Forbes details the top five marketing trends that will impact CMO’s in 2019. From …