Another great Qualtrics Friday CX breakfast conversation, this time in Melbourne. For this presentation on ‘Customer Journey Mapping – A CX Management Framework’ I included my 3 Mapping Mantras. As …
Customer Experience News 127: Top 5 Marketing Trends, Design Thinking Case Study & Qualtrics
2019 Top 5 Marketing Trends for CMOs (3min) As the year draws to a close this timely article from Forbes details the top five marketing trends that will impact CMO’s in 2019. From …
Qualtrics CXweek: The Experience Economy – Customisation is the Answer to Commoditisation
Qualtrics CXweek: http://cxweek.com/ It’s Qualtrics third annual #CXweek – the largest online customer experience event on the planet where you’ll find exclusive content, blogs, reviews and keynotes from the world’s …
Qualtrics CXweek™ 2016: Top Tips and Quotes from the Pros
From May 17-20 we enjoyed this year’s Qualtrics CXweek™, “The Largest Customer Experience Event in World”. Alongside Holla’s own CEO Alex Allwood, 41 highly respected Customer Experience professionals from around …