Customers Driving Disruption (2-3min)
In this interview for Harvard Business School, marketing professor Thales Teixeira discusses her new book which argues that successful disruptors are identifying and serving emerging customer needs faster than their larger competitors.
Successful CX: Ten Tips from Tesla (2-3min)
Maintaining a customer focus has enabled Tesla to build a business where customers are invested in the success of the company. Here are ten lessons from Tesla on how to avoid transactional customer relationships.
How to Become a CX Champion (2min)
Some key observations in this article from data analyst Fabrice Martin on the importance of analysing customer feedback with empathy, operationalising insights and fostering constant communication with customers.