THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 225: Customer Empathy Mapping, Customer-Based Valuation and Lego on Customer Centricity

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, Customer Experience News, Customer Journey Mapping, CX, CX Management, EMPATHY, EMPATHY MAPPING, QUICKBITE

Using Customer Empathy Mapping (2min) It’s been a few weeks since Alex last shared her CX thinking here, and it’s been worth the wait! In this article, she deep dives …

Customer Empathy Mapping

Using Customer Empathy Mapping to Connect and Engage Teams

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, CX Management, CX Research, CX Strategy, EMPATHY, EMPATHY MAPPING

Getting a cross-functional team to come together, let alone work together for a common cause, such as customers and improving their CX, can be like herding cats. It can feel …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 222: Post-Pandemic Customer Journeys, Making the CX Business Case and Human-Centred Design

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, Customer Experience News, CUSTOMER JOURNEY, Customer Journey Mapping, CX, CX Management, QUICKBITE

Designing Post-Pandemic Customer Journeys (3min) This HBR article discusses the critical factors that define post-pandemic (post-2020) customer journeys and determine whether your organisation’s performance will be grounded or grow in …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 221: Customer Data: Mining for Gold, CX in 7 Steps and Closing the Empathy Gap 

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, Customer Experience News, Customer Journey Mapping, CX, EMPATHY, QUICKBITE

Customer Data: Mining for Gold (3-4min) In this article for HBR, three AI heavyweights outline the primary problem in measuring CX. They propose a solution using unstructured data and applied, …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 218: CX Experts Review ‘Customer Empathy’, What’s Your Customers’ Job to Be Done? and Sustaining CX Success

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CUSTOMER JOURNEY, Customer Journey Mapping, CX Management, EMPATHY, QUICKBITE

CX Experts Review ‘Customer Empathy’ (3min) This was quite an undertaking in time and effort from the group of CX experts who purchased, read and reviewed Alex’s book, Customer Empathy …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 213: Big Aussie Brands Choose Customer Centricity, Don’t Be Dazzled by the Dashboards and Is CX Worth It?

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, Customer Experience News, Customer Journey Mapping, CX Management, EMPATHY, QUICKBITE

Big Aussie Brands Choose Customer Centricity (1+ min) We couldn’t resist sharing this as our lead story this week. A new report shows that Qantas, Telstra and Westpac led with …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 212: Customer Journey Mapping Goes Deep, Data Visualisation and The Master Departs

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, Customer Journey Mapping, CX Management, EMPATHY, QUICKBITE

Customer Journey Mapping: Going Deep (3-4min) In Alex’s first opinion piece for 2021 she takes a deep-dive into customer journey mapping. Alex argues that even with the availability of sophisticated …

Customer Journey Mapping

Customer Journey Mapping – Understanding How Customers Think, Feel and Experience

Alex Allwood ALEX ALLWOOD, Customer Experience, CUSTOMER JOURNEY, Customer Journey Mapping

The CX leader’s playbook is now brimful of methods, tech and tools to understand customers and their experiences. For many though, deep understanding; how customers think, feel and experience remains …