|5 Ways to Co-Create With Customers (1-2min)|
Instead of seeing customers as simply the end users of a product or service, this article argues that organisations need to invite their customers to help co-create the experiences they want and suggests five ways to achieve better results from the process.
|Transforming the Digital Service Experience (1-2min)|
In this CMO interview, Peter Buckmaster, head of digital experience design for the NSW Department of Education shares his experience of creating a customer-first approach to how students, parents and teachers engage with the Department through digital channels.
|Innovation Idea from Amazon (1min)|
If you’re looking for ways to motivate, engage and empower employees and optimise your customer-centric innovation efforts, then Amazon executive John Rossman recommends creating a “future press release” to provide inspiration.
|Welcome to a Customer Experience Nightmare (1-2min)|
We’ve all had the not-so-helpful help desk experience and as this customer writes of a recent ‘support’ chat it could either make you laugh or cry.