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Tag Archive

Below you'll find a list of all posts that have been tagged as “Initiative”

Marketing Mag Opinion Piece – How to leverage CX’s competitive advantage

Alex Allwood May 25, 2016 Customer Experience Leave a Comment

First published in Marketing Mag: https://goo.gl/brQmm1 Companies need to walk the walk after all the CX talk, writes Alex Allwood. In today’s experience economy there are two kinds of marketers: the …

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BrandCustomer BehaviourDisruptionEconsultancyInitiativeInnovation

Woolies Chairman Backs Customer-First

Alex Allwood September 24, 2015 Customer Experience Leave a Comment

When Woolworths’ newly elected chairman Gordon Cairns fronted the media recently, he stated he would turn Australia’s biggest retailer around by appointing a strong leadership team and putting customers first. …

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CX IndexForresterInitiativeWoolworths



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