THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 220: Transformation Failure, The Good, Bad & Ugly of Amazon and CX: What’s Holding Marketers Back?

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, Customer Experience News, CUSTOMER JOURNEY, Customer Journey Mapping, CX Mangement, QUICKBITE

Transformation Failure: Identifying the Causes (4-5min) The rate of transformation failure rate sits at around 70%. This HBR article examines the major causes of organisational change failure, recommends how to overcome …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 207: Forrester’s CX Predictions for 2021, CX Tech Saves the Day and Why Empathy is Good for Business

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX Strategy, EMPATHY, QUICKBITE

Forrester’s CX Predictions for 2021 (1min) A quick look at some of the key customer experience take outs from Forrester’s ‘Predictions 2021’ research. Notably, the flow-on effects of the pandemic …

THE QUICKBITE Customer Experience News CX Strategy

Customer Experience News 181: Creating New Customer Value in a Crisis, Forrester Takes Consumer Pulse and Work-from-Home Collaboration

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, CX Leadership, CX Strategy, EMPATHY

Creating New Customer Value in a Crisis (2-3min) Writing for mycustomer’s new content hub, Corporate Social Responsibility During COVID-19, Alex Allwood identifies some of the good, bad and ugly responses to …

The Quickbite

Customer Experience News 122: Gartner B2B Journeys, Southwest Airlines, Culture & Forrester

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, Customer Journey Mapping, Uncategorized

Gartner on the B2B  Customer Journey (2-3min) Latest research from Gartner shows the widely-held assumption that B2B customer journeys are linear is fundamentally flawed. This article from Forbes uses the Gartner findings to illustrate what a B2B …

The Quickbite

Customer Experience News 102: #GrowthHack, Agile Innovation, Forrester and Vodafone

Alex Allwood CULTURE, Customer Experience, Customer Experience News, CX

#GrowthHack: Being Customer Remarkable (2min) This week, Alex Allwood writes about her experience mentoring startup business AbleFinder and discusses their approach to problem solving the social challenge of community isolation for families with disabled …