Digital Customer Journeys the Japanese Way (2min) A great Forbes article on how Lexus has adapted its digital CX. Starting with deep customer understanding through mapping the end-to-end customer journey, …
Customer Experience News 205: VW Launches the World’s Smallest Showroom, Customer-Led Innovation, and Sense-Making, Digital Ecosystems & AI
Tech: The Smallest Showroom in the World (3-30min) VW steps into the experience economy – leading the way with the launch of their new Augmented Reality (AR)-powered showroom which enables …