The Quickbite

Customer Experience News 125: Customer Segmentation, CLV, and Monetizing NPS

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, Customer-Centric Hack, CX Strategy

Customer-Centric Hack: Customer Segmentation for CX Mapping (2min) In this week’s post Alex Allwood argues that using Customer Lifetime Value (CLV) to segment high value customers focuses attention on the journeys that …