Journey Mapping

Customer Experience News 165: Improve Your NPS, The ‘Experience Factory’, Optus 2020 CX Vision and CX Education

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX Strategy, EMPATHY

How to Improve Your NPS (3min)Referencing business examples, this HBR article explains how you can improve your NPS. It also shows how surveys conducted across the customer value chain can reveal the …

Journey Mapping

Customer Experience News 161: The Ripple Effect: What CEOs Value Most, Calculating CX ROI, Top 10 CX Success Stories & Airbus Tracks Toilet Trips

Alex Allwood ALEX ALLWOOD, Customer Experience News, CX, CX Strategy, QUICKBITE

The Ripple Effect: What CEOs Value Most (2min)Alex Allwood writes on the importance of leadership behaviours in shaping an organisation’s customer-centric culture. Using examples from this week’s  news media to demonstrate how few …

Journey Mapping

Customer Experience News 131: Organisations of the Future, NPS & Business Leaders Survey

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, Employee Experience, NPS

The ‘Organisation of the Future’ is Already Here (4min) A common theme at the recent 2018 Global Peter Drucker Forum was the rise of large scale, ‘post-bureaucratic’ organisations and how they have successfully adapted to …

Journey Mapping

Customer Experience News 125: Customer Segmentation, CLV, and Monetizing NPS

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, Customer-Centric Hack, CX Strategy

Customer-Centric Hack: Customer Segmentation for CX Mapping (2min) In this week’s post Alex Allwood argues that using Customer Lifetime Value (CLV) to segment high value customers focuses attention on the journeys that …

Journey Mapping

Customer Experience News 123: Mass Customisation, NPS vs NetCNS and VoC

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX

How Carnival Mass Customises Guest Experiences (3min) Cruise operator Carnival is now hyper-personalising guest experiences at scale with the recent launch of their high-tech Ocean Medallion. Experience guru Joe Pine explains how the device ‘efficiently, seamlessly and amazingly’ …