Developing a Customer Experience Vision & Principles (3min) Alex Allwood writes on the importance of developing a CX vision and principles as part of your customer experience strategy to inspire, unite and educate people across your …
Time to Get Customer Experience Fit
Now is the time to get CX fit by improving your Customer Journey Mapping skills. And because we’re in the gift giving spirit, when you reserve your place in February’s Customer …
Musings on becoming a first time author – New Book: Customer Experience is the Brand
I once read that everyone has a book in them. Most people do I expect, however being a budding author, is nothing like it’s portrayed. I had a romantic notion …
Customer Experience – The New Marketing Agenda
Holla Agency CEO and first time author Alex Allwood was joined by four leading industry experts to discuss customer experience as a marketing discipline at an industry event in Sydney …
New Book for Marketers – Customer Experience is the Brand
This is a new book that’s been written for marketers and brand leaders who value marketing and have an agenda to champion the customer in their organisation; those interested in …