Customer Experience News 117: Empathy, AGL, Customer Journeys & Nike

Alex Allwood Customer Experience, Customer Experience News, CX Strategy, journey mapping

When Empathy Matters Most (2-3min) A thought provoking article from HBR about one aspect of customer experience that even the most customer-centric organisations may not have adequately planned for. CX Leadership at AGL (3min) In CMO this …

Customer Experience News 103: CX Vision & Principles, Nike, Culture & Bright Ideas

Alex Allwood Customer Experience, Customer Experience News, customer-centric culture, CX Vision & Principles

Developing a Customer Experience Vision & Principles (3min) Alex Allwood writes on the importance of developing a CX vision and principles as part of your customer experience strategy to inspire, unite and educate people across your …