The Quickbite

Customer Experience News 168: Big Brother’s Secret Consumer Scores, Shopify Goes Green, Finding the ‘Why’, & Saving CX Management

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, Customer Experience News, CX Mangement, CX Strategy

Big Brother’s Secret Consumer Scores (3min)From the New York Times, a fascinating article on companies that track consumers’ personal data and generate ‘secret surveillance scores’ for their clients. Requesting his file …

The Quickbite

Customer Experience News 152: Organisational Purpose, CMO to CXO, Augmented Reality and Healthcare CX

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, CX, CX Insight, CX Strategy

For GOODNESS Sake (1-2min)In this week’s Insight, Alex Allwood argues that to avoid merely delivering a ‘brighter shade of lipstick on the pig’, transformative organisations must successfully bridge the ‘Purpose Gap’ – building …