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Tag Archive

Below you'll find a list of all posts that have been tagged as “Touchpoints”

CMO Australia Opinion Piece: Is your Voice of Customer program disruptive enough?

Alex Allwood July 18, 2016 Customer Experience Leave a Comment

Experts discuss how a successful VoC program can significantly improve customer experience and drive business value.  First published in CMO: http://goo.gl/yqB8p2 Extract: “Customer experience is a whole-of-business approach, and cultural engagement …

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CMOCultureEngagementJourney MappingTouchpoints

Closing the Customer Experience Gap

Alex Allwood April 24, 2015 Customer Experience Leave a Comment

Most Australian’s use a smart phone now, in fact 78% of us do, and reflecting on our own habits the device is very much part of our everyday lives – …

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AdvocacyBrandEngagementIABTouchpoints



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