When Woolworths’ newly elected chairman Gordon Cairns fronted the media recently, he stated he would turn Australia’s biggest retailer around by appointing a strong leadership team and putting customers first. …
Musings on becoming a first time author – New Book: Customer Experience is the Brand
I once read that everyone has a book in them. Most people do I expect, however being a budding author, is nothing like it’s portrayed. I had a romantic notion …
Customer Experience – The New Marketing Agenda
Holla Agency CEO and first time author Alex Allwood was joined by four leading industry experts to discuss customer experience as a marketing discipline at an industry event in Sydney …
New Book for Marketers – Customer Experience is the Brand
This is a new book that’s been written for marketers and brand leaders who value marketing and have an agenda to champion the customer in their organisation; those interested in …
Closing the Customer Experience Gap
Most Australian’s use a smart phone now, in fact 78% of us do, and reflecting on our own habits the device is very much part of our everyday lives – …
Is your Brand Leveraging the Power of the Crowd?
One of the biggest challenges marketers face in today’s highly competitive and disruptive market is providing engaging experiences that forge strong customer connection and foster advocacy. Our customers today are …
5 Reasons CMO’s are driving Marketing Change
About every 10 years or so marketing transforms and evolves into a better version of itself. This is a period of rapid transformation; on the horizon are the relentless march …
Customer Experience – The New Black in Value Creation
Customer experience translates into the continual relationship, at every touchpoint, between a brand and the customer. The textbook definition describes customer experience as, ‘the sum of all customer/brand interactions’. With …