You can view the live video on the ALEX ALWOOD Facebook page: https://goo.gl/MEAvtW The challenge I see with many companies I work with is aligning their customer goals into actions across …
Customer Experience News #70 #GrowthHack 3, Suncorp, Customer Interviews and Urban Design
Customer-Centric Growth Hack #3 (2-3min) In this week’s Customer-Centric Growth Hack Alex Allwood reflects on ‘purpose’ and how the most successful customer-centric companies like Airbnb use purpose to define their …
Customer-Centric #GrowthHack – When ‘Customer’ is the Purpose Magic Happens
You can view the live video on the ALEX ALWOOD Facebook page: https://goo.gl/MEAvtW I’d forgotten just how good it is to step out and immerse myself in a day’s thought leadership. …
Customer Experience News #69 #GrowthHack 2, McKinsey, Customer Care and Foxtel Fail
Customer-Centric Growth Hack #2 (2-3min) In the second of our Customer-Centric Growth Hacks Alex Allwood considers the notion of empathy, how this relates to customer experience and what it really means …
Customer-Centric #GrowthHack – Walking a Mile in Your Customer’s Shoes.
You can view the live video on the ALEX ALWOOD Facebook page: https://goo.gl/MEAvtW Carl W. Buehner once said, “People will forget what you said, people will forget what you did, but …
Customer Experience News #68 #GrowthHack, Measuring Customer Engagement, Chatbots and Generation Z
Customer-Centric Growth Hacks (1-2min) A new feature for our weekly newsletter will be a series of Customer-Centric Growth Hacks. Starting this week, Alex Allwood discusses how to identify painpoints in …
Customer-Centric #GrowthHack – How to Find Customer Painpoints?
You can view the live video on the ALEX ALWOOD Facebook page: https://goo.gl/MEAvtW Imagine for a moment that you’re a customer, now image that you’re purchasing a product or service and …
Customer Experience News #67 Queuing, Target, Customer Feedback and QBE
Queue the Experience (3-4min) For most of us, the idea of queuing is the absolute antithesis of a positive customer experience. However, as Alex Allwood argues in this article for CMO, …
CMO Australia Opinion Piece: Queue Experiences that are Distinctive, Memorable and Shareable
First Published in CMO Australia: https://goo.gl/AH6eYt Written by Alex Allwood and Published 5th July 2017. Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s …
Customer Experience News #66 NEW CX Workshop, Aveo Fail, World’s Most Influential CMOs & Design Thinking
NEW Journey Mapping Workshop: 1 Day Intensive (1-2min) Develop your customer experience capabilities at these small group workshops in Sydney and Melbourne. Designed and led by Alex Allwood, you will …