‘City of Caution’ Considers Customers (3min)This article should strike a chord with anyone who’s ever experienced the pain and frustration of dealing with government red tape and regulation. An amusing take on …
Customer Experience News 155: Siloed CMOs, Emotional Experiences, Relieving Customer Pain & Qantas CCO
Siloed CMO’s Fading Fast (3min)In what is a growing trend in the US, McDonalds is the latest company to ditch the role of Chief Marketing Officer (CMO), following the lead of other …
Customer Experience News 141: The Rise of Customer Journey Managers, McKinsey & CCOs
CX Insight – The Rise of Customer Journey Managers (1min)In this week’s CX Insight, Alex Allwood discusses the evolution of the Customer Journey Manager and the increasingly important role Journey Managers …