Finding Value in Every Customer (4-5min) The Wharton School’s Peter Fader and Sarah Toms discuss their latest book, The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, and explain the …
Woolies Gets Fresh with Customer Experience
On the back of posting one of its worst ever profit slumps, Woolworths Chairman Gordon Cairns fronted hostile shareholders at the retailer’s annual general meeting last week. In his address …
Woolies Chairman Backs Customer-First
When Woolworths’ newly elected chairman Gordon Cairns fronted the media recently, he stated he would turn Australia’s biggest retailer around by appointing a strong leadership team and putting customers first. …