Customer Empathy Mapping

Using Customer Empathy Mapping to Connect and Engage Teams

Alex Allwood ALEX ALLWOOD, Customer Empathy, Customer Experience, CX Management, CX Research, CX Strategy, EMPATHY, EMPATHY MAPPING

Getting a cross-functional team to come together, let alone work together for a common cause, such as customers and improving their CX, can be like herding cats. It can feel …

The Quickbite

Customer Experience News 114: Mapping Methods, Service Design & MVCs

Alex Allwood ALEX ALLWOOD, Customer Experience, Customer Experience News, DESIGN THINKING, MAPPING

Mapping Methods Cheat Sheet (4-5min) From late last year but nevertheless an excellent article comparing the four most commonly used mapping types, (empathy mapping, customer journey mapping, experience mapping and service blueprinting), …