First Published in CMO Australia: https://goo.gl/oWKM7m Written by Alex Allwood and Published 12th May 2017. Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from CEO, …
CMO Australia Opinion Piece: Disruption Down Under – What’s Amazon’s Real Competitive Advantage?
First Published in CMO Australia: https://goo.gl/GduXP9 Written by Alex Allwood and Published 23rd March 2017. Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival …
CMO Australia Opinion Piece: Why Customer Experience Driven Growth is Set to Take Off
First Published in CMO Australia: https://goo.gl/6jhn7u Written by Alex Allwood and Published 14th February 2017. Our overall brand perceptions are invariably shaped by our experiences. Loyal customer relationships can be severed …
LJ Hooker’s InHouse Magazine: True Leaders 2017
Written by Samantha Regan. Alex Allwood made the cut in LJ Hooker’s InHouse Magazine ‘True Leaders 2017’. Read more below. Alex Allwood, CEO of Holla and author of the book …
The Guardian – Customer Experience: The New Competitive Battleground
First Published in The Guardian: https://goo.gl/7gxsSF Written by Kylie McGregor and published 23rd December 2016. In an increasingly competitive marketplace, customer experience has become the great differentiator. Here’s why. Customer …
Marketing Mag Opinion Piece – How to leverage CX’s competitive advantage
First published in Marketing Mag: https://goo.gl/brQmm1 Companies need to walk the walk after all the CX talk, writes Alex Allwood. In today’s experience economy there are two kinds of marketers: the …
Marketers put Customer Experience on their agenda
It was only a matter of time before customer experience appeared on the agenda of Chief Marketing Officers. In a highly competitive and commoditised marketplace brands are finding it increasingly …
Marketing Mag Opinion Piece – Connecting Customer and Culture with the Power of Purpose
First published in Marketing Mag: https://goo.gl/LjjeIg With convenience and functionality expected to decrease as a purchasing priority, a holistic appreciation of brand purpose is needed, writes Alex Allwood in the first …
Woolies Gets Fresh with Customer Experience
On the back of posting one of its worst ever profit slumps, Woolworths Chairman Gordon Cairns fronted hostile shareholders at the retailer’s annual general meeting last week. In his address …
Customer Experience – The New Marketing Agenda
Holla Agency CEO and first time author Alex Allwood was joined by four leading industry experts to discuss customer experience as a marketing discipline at an industry event in Sydney …
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