First published in Marketing Mag: https://goo.gl/z625Te Today’s consumers expect promises to be kept. Delivering on brand promises, writes Alex Allwood, is fundamental to unlocking customer value. There are no truer …
What A Fizzer – Coke’s Personalisation Campaign Gets Hijacked
Coca-Cola is a pioneer in leveraging the immense power of shareable, consumer-generated content. So the realisation that their personalisation campaign, ‘#GIFtheFeeling’ was hijacked by more than a few rebellious detractors …
Marketing Mag Opinion Piece – Connecting Customer and Culture with the Power of Purpose
First published in Marketing Mag: https://goo.gl/LjjeIg With convenience and functionality expected to decrease as a purchasing priority, a holistic appreciation of brand purpose is needed, writes Alex Allwood in the first …
10 Customer-Centric Initiatives to kick start 2016
If this year is anything like the last, the Australian marketplace is shaping up for further competitive pressures; commoditisation is leaving little if any distinct differentiation, there will be rapid …
Woolies Gets Fresh with Customer Experience
On the back of posting one of its worst ever profit slumps, Woolworths Chairman Gordon Cairns fronted hostile shareholders at the retailer’s annual general meeting last week. In his address …
Woolies Chairman Backs Customer-First
When Woolworths’ newly elected chairman Gordon Cairns fronted the media recently, he stated he would turn Australia’s biggest retailer around by appointing a strong leadership team and putting customers first. …
Musings on becoming a first time author – New Book: Customer Experience is the Brand
I once read that everyone has a book in them. Most people do I expect, however being a budding author, is nothing like it’s portrayed. I had a romantic notion …
Customer Experience – The New Marketing Agenda
Holla Agency CEO and first time author Alex Allwood was joined by four leading industry experts to discuss customer experience as a marketing discipline at an industry event in Sydney …
New Book for Marketers – Customer Experience is the Brand
This is a new book that’s been written for marketers and brand leaders who value marketing and have an agenda to champion the customer in their organisation; those interested in …
Closing the Customer Experience Gap
Most Australian’s use a smart phone now, in fact 78% of us do, and reflecting on our own habits the device is very much part of our everyday lives – …