Expert ‘Building Blocks’ Guide CX Success (3-4min ea.) The Customer Experience Professionals Association (CXPA) has created a “CX Building Blocks” series designed to help practitioners establish or strengthen their CX …
Customer Experience News 94: Measuring CX Success, Customer-Centric Culture, Microsoft & Telstra
How to Measure CX Success (3min) The success of a customer experience program ultimately depends on the capacity of an organisation’s people to align behind and deliver it. This LinkedIn article …
Marketing Mag Opinion Piece: Revolutionising the Future of Customer Experience
The introduction of conversational commerce is set to change how customers interact with brands delivering everyday services without human interaction writes Alex Allwood in this fifth article of a series …